Sports business data is not unique. Systems, processes, metrics, KPIs, and more are quite similar regardless of the sport itself.  

As the sports industry leans more heavily into year-round subscription and fan engagement structures, there are plentiful lessons to be learned from outside the industry, also.  

Yet many sports organizations struggle to establish consistent reporting deliverables and AI-empowered data discovery channels. When attempting to build reporting outputs without prior experience, without broader context, and without a wider lens of best practices, it can feel like rolling a bolder up hill. 

At Mile High Data Solutions, we have a team of strategic reporting and business intelligence experts with decades of relevant experience. This experience ranges from cable telecommunications to skiing to software, and, of course, sports. The tools range from legacy to modern, from a variety of reporting solutions, and from static to AI-centric. We’ll help you with the right approach toward success. 

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There is no perfect CRM deployment. There’s always another initiative, feature, report, layout change, use-case, integration idea, etc. In many organizations, we’ve seen such CRM backlog requests pile up for years and years, unattended.  

At Mile High Data Solutions, we’re excited to partner with you to clear out and prioritize your CRM tech debt, create a strong long-term foundation, and thrive. We’re here to help you get a handle on your CRM strategy, uncover key opportunities, and design something that works more efficiently. 

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In today’s AI-driven world, trusted, governed, and easy-to-use data is king. 

Organizations have sought well-structured data environments for as long as that has been a concept. Yet most projects fall way short of such ambitions.  

At Mile High Data Solutions, we have the skillsets, tooling, and eagerness to bring your data dreams to reality. Our process is to meet you where you are and uplift your data environment and processes. We know how valuable it is to enable all users to engage with data. The data environment alone isn’t the objective; it’s how you are leveraging it to achieve real business outcomes. 

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Welcome to Mile High Data Solutions. We’re eager to reintroduce ourselves. 

Sam Wallace, CEO and founder, spent decades in leadership roles within professional sports and telecommunications. Through refined practice on data architecture and strategy, Sam identified an immense opportunity for a modern technology partner to enter the industry. 

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New Hire! Jacob Rosen

VP, Operations & Professional Services

We’re excited to welcome Jacob to our growing team in this leadership position. He will be enhancing how we work with our partners while helping MHDS grow with sustainable operational practices. Jacob is a true subject matter expert that is well known for his quality work product and leading-edge strategies in the sports and entertainment industry.

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New Hire! Twila M. Queller

Director, Strategic CRM Solutions

We’re excited to welcome Twila to the team as head of our CRM Strategic Solutions vertical. After working with her as a consultant since October 2025, it quickly became clear she’d be a fantastic long-term addition thanks to her deep expertise in Salesforce, Dynamics, and other CRM platforms. She’s already leading several MHDS engagements, helping clients connect data-driven strategies directly into their CRM solutions.

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