Sam Wallace
CEO & Founder
Sam has over 20 years of hands-on experience in analytics, business intelligence, data science, visualization, database marketing, database architecture, and integrations. His biggest strength is leveraging a rare combination of analytical, written, and verbal skills to dive into complex data to reach clear conclusions while being able to convey results and strategies to clients regardless of background or title.
Although Sam’s skills translate to all businesses and industries, he has developed even deeper industry knowledge with over 10 years of experience in pro sports and entertainment headlined by his time as the Director, Finance Database Development & Analytics for the NFL’s Arizona Cardinals and as the Senior Director, Insights & Analytics at KORE Software.
Before working in sports, Sam spent well over a decade in the cable, broadband, and telecommunications industries as a strategic database marketing consultant for Time Warner Cable and a top vendor.